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Meet The Team
You already know Shannon Fabrics for our collections of irresistible Cuddle® and Luxe Cuddle®, now we’d like to introduce you to the talented and hardworking people behind the scenes who bring these magical fabrics to life!
Our team members share a sense of pride in the products we sell, the services we offer and the impact we make in our communities. Together we strive to embody our company mission of Making The World A Softer Place® — both personally and professionally.
Looking to join the Shannon Fabrics family? Click here to see open listings on our careers page, and click here to learn more about our vision, mission and company values.
Ebrahim Pairavi started Shannon Fabrics in 1995 as a first generation Persian immigrant. He is still actively involved in the company and remains a pillar of support and a guiding light for the team.
Ebrahim’s commitment to integrity, loyalty and honesty has been instrumental in our relationships and growth over the last three decades.
Arvin Pairavi is the president of Shannon Fabrics and the innovative mind behind the industry-leading Cuddle® and Luxe Cuddle® collections. For him, the relationships with customers, employees and vendors are the most fulling part of running the company, and he also enjoys seeing how creative sewists, quilters and manufacturers are with our fabrics. Arvin is a dreamer who loves developing the vision for Shannon Fabrics and having the team to help him see his ideas grow and come to life. Luxe Cuddle® Wild Rabbit or Luxe Cuddle® Glacier is his favorite fabric, depending on his mood.
Julie Olds is the general manager for Shannon Fabrics, and working with new customers, mentoring employees and creating new products are her favorite aspects of her job. She has over 40 years in the textile industry — 35 in retail fabrics (20 years of that as the general manager for Fabric Depot, the largest fabric store in the country) and has been with Shannon Fabrics since 2013. Though it’s a hard decision, Luxe Cuddle® Snowy Owl Natural is her standout fabric (but she could’ve easily included 10 more)!
Matt Brennan is the sales manager at Shannon Fabrics, and oversees the entire sales team. Even after 30 years in the textile industry, he loves how he’s able to meet and connect with customers from all over the world. For him, the team is the best part about working at Shannon Fabrics, and his favorite fabric is Luxe Cuddle® Wild Rabbit.
Sheryl Sapriel is the director of marketing, which means she oversees not just the marketing department but the education team, website team and videographer. Her favorite part of her job is strategizing and collaborating with her team on new initiatives, videos and education ideas. Sheryl has worked in the industry for over 30 years, with experience ranging from designing and developing fabrics to selling fabrics to retail shops and manufacturers. She’s worked as the fabric buyer for Calvin Klein Ltd, as merchandise manager for Halston and Oleg Cassini as well as the director of fabric for Peter Nygard. To her, Shannon Fabrics really is a family where everyone is acknowledged and appreciated for the contribution they make. The new colors of Luxe Cuddle® Frosted Zebra, Luxe Cuddle® Wild Rabbit and Luxe Cuddle® Galaxy are her current favorites!
Director of Marketing
Annette Alvarez is an in-house manufacturing sales representative at Shannon Fabrics. She loves going to all of the different trade shows and getting to meet many of our customers in person, and her favorite part about working at Shannon Fabrics is the family-like atmosphere. While it's hard for her to pick a favorite fabric because she helped design many of them, there’s something about Luxe Cuddle® Lattice that really stands out to her. She loves the simple and chic embossing!
Manufacturing Sales Rep
Aurora Hernandez is a manufacturing sales representative for Shannon Fabrics. Building relationships with customers is the most fulfilling part of her job, and she also appreciates how Shannon Fabrics strives to continue Making The World A Softer Place®. Luxe Cuddle® Mink and Luxe Cuddle® Snowy Owl are her favorite fabrics!
Manufacturing Sales Rep
Melissa Zaldivar has been in the fabric industry for over ten years and is one of the expert sales representatives at Shannon Fabrics. Her favorite part about working for Shannon Fabrics is being able to do a variety of tasks internally or externally with customers and the flexibility within the position. She loves the collaboration, and how everyone shares the same vision and dedication to our mission. Melissa’s favorite fabric is a classic — Luxe Cuddle® Frosted Zebra.
Retail Sales Rep
Debra Ross is the customer service manager at Shannon Fabrics, and she loves knowing at the end of each day that her team has gone above and beyond to help our customers. She had been a fabric buyer for 30 years before working at Shannon Fabrics, and she loves working for a company that has such an awesome product, smart leadership and friendly co-workers. Debra thinks you can't have just "one" favorite, but she especially likes Luxe Cuddle® Fawn Cappuccino, Luxe Cuddle® Wild Rabbit Outer Space, Luxe Cuddle® Hide Bluebell and Luxe Cuddle® Heather Stonewash.
Customer Service Manager
Daisy Ruiz is a customer service representative for Shannon Fabrics. She loves all the personal interactions with customers on a daily basis, and that she gets to work with great people! Out of all our fabrics, Luxe Cuddle® Frosted Hide is her favorite.
Senior Customer Service Rep
Andrea Martinez is a customer service representative for Shannon Fabrics. Her favorite part about coming to work is that she gets to talk to a variety of customers every day, and that she gets to work with an amazing customer service team who is willing to help each other out! Her favorite fabric is Luxe Cuddle® Hide Baby Blue.
Customer Service Representative
Madeline Martin is the special projects assistant at Shannon Fabrics. She likes how her job spans interdepartmentally so she gets to see how each department works. This is her first job working in the fabric industry, but she thinks her co-workers are awesome and likes how everyone is a team player to keep Shannon Fabrics a well-oiled machine. Luxe Cuddle® Galaxy is her favorite fabric, too!
Special Projects Assistant
Patty Hernandez is a customer service representative for Shannon Fabrics. She worked for E.E. Schenck before joining the Shannon Fabrics family, and helping our customers and working with the people around her is the highlight of her day. She can’t pick just one Luxe Cuddle® fabric — all are her favorite!
Customer Service Representative
Stephanie Diaz is a customer service representative for Shannon Fabrics. The opportunity to work with a variety of people from different backgrounds who all share the same vision of Making The World A Softer Place® is what she loves about Shannon Fabrics. She also appreciates working alongside her team of reliable and dedicated coworkers. Route 66 Digital Cuddle® is her favorite fabric!
Customer Service Representative
Teresa Coates is the national educator for Shannon Fabrics, known for her video tutorial series Sew Together Tuesday! She loves seeing and hearing about the joy that people get from classes and tutorials that she leads. Teresa has sewn since she was 10, including apparel, home decor, quilting and crafts, and she’s been working in the fabric industry for about 10 years. Her favorite part about working at Shannon Fabrics is the opportunity to do the things that she’s best at and sharing that with people she cares about. Luxe Cuddle® Weave is her favorite fabric for binding, and she loves Luxe Cuddle® Galaxy for its color variety and ease of coordinating with prints!
Jason "Hawke" Hamilton is the coordinator and videographer for our educational video series, Sew Together Tuesday, although he describes himself as Teresa’s “sidekick”. He loves how his job is one big adventure with a surprising amount of autonomy, and his favorite fabric is, you guessed it, Luxe Cuddle® Hawk!
STT Coordinator & Videographer
Karina Rangel is the education and events coordinator for Shannon Fabrics, and she enjoys working with brand ambassadors and seeing all the wonderful creations they sew with Cuddle® fabric. She used to sew when she was younger, but working around fabric has inspired her to try making some goodies as gifts for the holidays. Her favorite fabric is Luxe Cuddle® Galaxy!
Education and Events Coordinator
Laura Garcia is the always-creative education and events coordinator who also takes care of the displays. She loves creating new things, and collaborating with her team because they share the same vision and dedication to the mission of Making The World A Softer Place®. Luxe Cuddle® Hide is her favorite fabric!
Education and Events Coordinator
Johnny Irahola is the purchasing and IT coordinator for Shannon Fabrics. He’s been in the fabric industry for over 15 years, and even after all that time, he still enjoys every aspect of his job. The Shannon Fabrics team is his favorite part about coming to work, and Luxe Cuddle® Snowy Owl is his favorite fabric.
Purchasing and IT Coordinator
Anna is the Digital Printing and Special Orders Manager for Shannon Fabrics. She’s been in the fabric industry for over 10 years, and her favorite part of her job is collaborating with our overseas mills. She loves working at Shannon Fabrics for the wonderful people and warm environment, and her favorite fabric is Luxe Cuddle® Seal.
Digital Printing and Special Orders Manager
Mary is the finished goods production manager for Shannon Fabrics, so she helps create, develop and work with outside makers to develop samples. She’s been in the apparel industry for over 30 years, and loves how Shannon Fabrics challenges her and how she’s constantly learning new things. The trust given to her when making decisions is what she appreciates most about working at Shannon Fabrics, and her favorite fabrics are Luxe Cuddle® Heather and Luxe Cuddle® Hide.
Maria V. Vilchis
Finished Goods Production Manager
Diana is the design and product development coordinator for Shannon Fabrics, Seeing her fabrics come to life is her favorite part of her job, and she especially enjoys working with her team. Luxe Cuddle® Seal Cosmic Rosewine is her favorite fabric — until next year’s fabrics are released!
Design & Product Development Coordinator
Karen is the digital print and special orders assistant for Shannon Fabrics, and she loves providing input on new collections and getting to create cute names for the fabrics. To her, the best part about working at Shannon Fabrics is how the company cares for its people as people, not just employees, and she appreciates the encouragement from the staff and friendly atmosphere. Luxe Cuddle® Glacier Royal is her favorite fabric, so far!
Digital Print & Special Orders Assistant
Ellen Mickelson is the marketing and social media manager who loves working, learning and growing with her team (and getting comfy at the end of the day under a Cuddle® blanket). She grew up around fabric and garment sewing, and as a child she loved crafts and would sew blankets, simple quilts, clothing and home decor for her dolls and dollhouses. Ellen has also made a few quilts and especially loves handwork (hand quilting and sewing and applique). She also loves crafts such as knitting and crochet. Before Shannon Fabrics, she worked for a pattern company and as a sewist making custom home decor and she’s also worked for retail companies in design and product development. Luxe Cuddle® Milan is Ellen’s favorite fabric!
Danielle Masucci is the in-house photographer for Shannon Fabrics, and her work can be seen on our webpages, social media posts, newsletter and blog posts. While photographing, she loves getting to see all the wonderfully creative items that are made with our fabrics, and has learned a lot about the industry and the fabrics she interacts with daily. She’s always enjoyed texture in fabrics, so naturally she loves our embossed collections — especially Luxe Cuddle® Wildcat in both Bengal and Chrome.
Jeremy Lee Camp is the videographer for Shannon Fabrics. He enjoys collaborating with “the best marketing team he’s ever worked with”, and besides his co-workers, his favorite thing about working at Shannon Fabrics is the quality product. Fun fact — his mom used to have to hold him back when he was a kid from feeling soft fabric on people's clothing, and his favorite Shannon Fabrics collection is “Lone Pine”.
Michael Nystrom is the inbound digital content manager for Shannon Fabrics, which means he does everything from developing marketing strategy to creating blog content, marketing emails and social media posts. This is his first job in the fabric industry, but previously he was a writer and editor for a variety of fitness magazines and websites. His favorite part about working at Shannon Fabrics is collaborating with his team, and seeing how the content they produce helps customers. Michael’s favorite fabric is Luxe Cuddle® Seal, with Luxe Cuddle® Hide a close second.
Inbound Digital Content Manager